Stas Smirnov

Senior Executive & Digital Transformation Leader 13+ years in senior management, leading with data, clear direction and hands-on guidance

Leading things to success. Turning dreams into reality.

Father of two, car enthusiast, technologist, and passionate about moving things forward.

My story LinkedIn

A good organization is built from people who understand what is expected of them, managers who lead from the field, and systems that save work instead of adding to it.

That is what more than 13 years of senior management in service, sales leadership, branches and technology have left me with. I work alongside the team, driven by data, set clear targets and measure them every day.

By the numbers

100+Employees

Managing people along the way, across divisions, wings and departments.

P&LProfit and loss

Managing profit-and-loss units with tight financial control, including large fleets.

Multi-budgetLeading operations

Leading large-budget operations, including planning, control and delivery against targets.

5Management areas

Managing different departments: sales, service, billing and accounting, technology and public inquiries.

B2B+B2CExtensive experience

Extensive experience working with business and private customers, in service and in sales.

200%+Better customer handling

Hundreds of percent improvement in customer handling times, in sales and in service, by defining SLAs and clear work processes.

10%Headcount savings

Leading digital and automation solutions that save headcount, year after year.

100,000+Inquiries a year

Managing phone and digital service operations that handle large volumes of inquiries every year.

Focus areas

Senior management roles

Managing divisions, wings and departments, with responsibility for profit and loss, work plans and targets.

Managing senior managers
Setting up units and headquarters
Working with suppliers

Service and customer experience

Building service operations, call centers and SLA metrics that are grounded in the field and stay at eye level.

Call centers and public inquiries
Training and service culture
Measurement and customer journey

Customer retention

Retention programs and growth of the customer base, in B2B and B2C, through deep familiarity with the customer and the data.

Growing the existing customer base
Customer events
Extensive B2B and B2C experience

Technology and digital transformation

Specifying and implementing CRM, automation and websites, and upgrading systems so that they help employees rather than burden them.

Digitizing processes
Data-driven management
Implementing AI tools

Consulting

Along the way I noticed that colleagues and clients kept turning to me for advice, thanks to the experience I have gained. So why not put it in writing?

Inquire about consulting

A data-driven management view

Reading the numbers correctly, so decisions rest on facts.

Hierarchy, roles and procedures

Building orderly hierarchies, role definitions and work procedures.

Work plans and targets

Sound, practical plans, and targets that are ambitious yet achievable.

Service and customer experience

Genuine and smart, grounded in the field and always at eye level.

Technology and digital transformation

Specifying and implementing CRM and automation, upgrading systems and websites.

Building measurement models

Measurement models suited to each unit and each role.

Creating added value

Service at the center, differentiation from competitors and real value, as I did in every area I managed.

From the field to the boardroom

I started in customer service and public inquiries, where you learn every business from the ground up: what the customer really asks for, where the process breaks and what it costs the organization. From there I grew into managing wings, divisions and a group.

A wide range of sectors

Rentals, leasing, financing, rentals abroad, new and used car sales, retail, and also an IT and security integration company. This breadth gives me a wide perspective on organizations.

Decisions by data

Every move starts with data: reports, SLA metrics and ongoing control, and only then procedures and decisions. That is how I set targets that can be measured and met.

Professional experience

June 2025 – Present

Blue Sky 2000

VP of Rentals

Full management of a division of about 70 employees with a nationwide branch network, and a fleet of about 4,000 vehicles
Managed a profit-and-loss unit with tight financial control
Refreshed the unit and stabilized the workforce, built new branches and rebuilt existing ones
Established a management headquarters with an operations manager and control managers, and wrote procedures and role definitions
Specified and implemented a new rentals website, upgraded systems and introduced new technologies
Work plans, clear targets and compensation models

September 2024 – May 2025

ELPC, IT and security integration

VP of Customer Service and Sales

Established and managed a sales division, set targets and developed incentive programs
Responsible for marketing and branding strategy, including digital presence and campaigns
Managed the service operation, SLA metrics, customer retention and growth of the customer base
Digitized sales and service processes, surveys and the customer journey

May 2021 – September 2024

UMI Group

Head of Service, Retention and Customer Experience

Built a group-wide service and customer experience division from scratch, in a group of more than 10 businesses in automotive, luxury and retail
Managed about 25 employees, department managers and project managers
Led CRM, Omni-channel and marketing automation projects, and internal communications
Work plans and multi-million-shekel budgets, presented to the group CEOs and directors, and built compensation models

January 2017 – May 2021

AVIS, UMI Group

Head of Customer Service and Billing

Managed two departments and about 30 employees, with an annual operating budget of over NIS 2 million
Worked with global AVIS to meet strict quality standards
Managed small-claims matters, including court representation

January 2013 – January 2017

AVIS, UMI Group

Customer Service and Public Inquiries Department Manager

Managed 3 work teams serving about 350 customers a day
Specified a CRM system and moved the department to the new system
Digitized call center processes, saving about 10% a year in headcount

Customers

Extensive experience working with business (B2B) and private (B2C) customers.

Suppliers

Ongoing work with suppliers, including market and competitor review, pricing and negotiation.

Systems

Extensive experience with a variety of enterprise systems.

Artificial intelligence

Broad proficiency in Claude, with certifications.

Languages

Hebrew (native), English and Russian (fluent)

Let’s talk.

For a conversation about anything on your mind, whether consulting, a question or a collaboration. I’d be glad to talk.